WhyChooseUs

We believe that every customer is a V.I.P. To us, that means you’re Valued, Individual, and a Priority. Our aim is to shake up the market and bring a new tier of fabulous customer service.

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Mr Jinkinsons Collection Tom Ford
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Ourpromisetoyouisanunparalleledeyecareservice.

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2 Year Lens Guarantee

All our lenses are covered by a no-quibble, 2 year guarantee

Never Mis-sold

We won’t mislead or pressure you into buying anything at all

Love it or Leave it

If you don’t love your purchase within 3 months, return it

Whatever it Takes

Our expert team will work with you until you’re 100% happy

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Stuck for style? Don’t be

Style is important, we know it, you know it. That’s why we have a dedicated Style Team trained and accredited by the industry-leaders, ‘Colour Me Beautiful’. Be like Iris here, and give your own irises the love they deserve.

Frames & Styling

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Groundbreaking optics tech

Mirror mirror on the wall.

You won’t believe the tech we have in our practices: the visuReal Master from Hoya is a highly advanced magic mirror that measures and centres your lens prescription, saving you time and hassle.